Consider your audience

There is no more important factor to writing a blog post than understanding your audience and what they want to read. A blog post has to provide value to readers. It must educate, inform, entertain, or provide a fresh viewpoint in order to gain traction. Remember that the visitors to your blog are actual people, not crawlers for Google search rankings. So your blog must make an impact, and the best way to do that is to touch on a pain point or issue your customers face.

Do keyword research…

After you’ve narrowed down your topic, it’s time to focus on using the keywords that people who are searching might be using. Use a keyword research tool, like SEMrush, Moz, or Google Keyword Planner to identify the keywords you should focus on in your first blog post.

But don’t go overboard.

Don’t get carried away with getting the most keywords into your post. Rather, use the keywords naturally, as you would in normal conversation, and let them guide you instead of dictating the flow of the post. 

Introduce yourself

If you are a key personality in your business or blog, don’t be shy to introduce yourself to readers. Particularly if you have an interesting backstory about your company or how you developed your product, it’s great to share it with the audience. People respond to authenticity and real stories. Your first blog post is a great time to open up with a “Welcome” theme.

Establish your editorial plan

Making the decision to start a blog is easy. Thinking up new and original topics for blog posts on a regular basis is much harder. Once your blog is ready for launch, invest time in creating an editorial calendar. Map out your first few weeks of blog post topics, but remember, it’s not written in stone. You can always change or adapt the calendar as you go along or as needed.

Get inspiration

A great way to get into the blog writing zone is by reading other blogs. That way, you’ll discover what content is already out there, and you can work on refining a new angle or perspective that makes your blog original and worth reading.

A clever tactic is to read a blog that you don’t agree with, or which takes a different view to yours. Then, write a post from the opposite viewpoint, and get your readers really engaged. This can be a great way to create a buzz around your first blog entry.

Staying inspired to write regular blogs can be a challenge. Check out these tips to help you sustain your blog writing.

Choose your tone and voice

Figuring out the tone and voice of your blog may seem like a hard task, but actually it will come naturally to you in time. Once you’ve decided the overall tone of your blog (personal, newsy, business-like, formal, product oriented?), let your natural voice flow. Your identity and personality should shine through in your writing; it’s what makes your blog unique. So make sure to relax and don’t let self-consciousness take over! That will only hamper your authentic style.

Consider your audience

There is no more important factor to writing a blog post than understanding your audience and what they want to read. A blog post has to provide value to readers. It must educate, inform, entertain, or provide a fresh viewpoint in order to gain traction. Remember that the visitors to your blog are actual people, not crawlers for Google search rankings. So your blog must make an impact, and the best way to do that is to touch on a pain point or issue your customers face.

Do keyword research…

After you’ve narrowed down your topic, it’s time to focus on using the keywords that people who are searching might be using. Use a keyword research tool, like SEMrush, Moz, or Google Keyword Planner to identify the keywords you should focus on in your first blog post.

But don’t go overboard.

Don’t get carried away with getting the most keywords into your post. Rather, use the keywords naturally, as you would in normal conversation, and let them guide you instead of dictating the flow of the post. 

Introduce yourself

If you are a key personality in your business or blog, don’t be shy to introduce yourself to readers. Particularly if you have an interesting backstory about your company or how you developed your product, it’s great to share it with the audience. People respond to authenticity and real stories. Your first blog post is a great time to open up with a “Welcome” theme.

Establish your editorial plan

Making the decision to start a blog is easy. Thinking up new and original topics for blog posts on a regular basis is much harder. Once your blog is ready for launch, invest time in creating an editorial calendar. Map out your first few weeks of blog post topics, but remember, it’s not written in stone. You can always change or adapt the calendar as you go along or as needed.

Get inspiration

A great way to get into the blog writing zone is by reading other blogs. That way, you’ll discover what content is already out there, and you can work on refining a new angle or perspective that makes your blog original and worth reading.

A clever tactic is to read a blog that you don’t agree with, or which takes a different view to yours. Then, write a post from the opposite viewpoint, and get your readers really engaged. This can be a great way to create a buzz around your first blog entry.

Staying inspired to write regular blogs can be a challenge. Check out these tips to help you sustain your blog writing.

Choose your tone and voice

Figuring out the tone and voice of your blog may seem like a hard task, but actually it will come naturally to you in time. Once you’ve decided the overall tone of your blog (personal, newsy, business-like, formal, product oriented?), let your natural voice flow. Your identity and personality should shine through in your writing; it’s what makes your blog unique. So make sure to relax and don’t let self-consciousness take over! That will only hamper your authentic style.

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